I think back about 20 years when I first tried Guylian Chocolate Sea Shells, a box of 22 chocolates cost $19.95. The chocolates were unique and damn tasty, they even had some elegance to them.
Yeh, I used to buy a box each week as a kid and sit there and eat them all, feel terribly sick and do it all again the following week.
It’s safe to say that I grew out of that and had not touched Guylian Sea Shells for a good 20 years, in fact just last week I was walking past a Guylian Chocolate outlet on Darling Harbour and decided to run in buy some for my wife to try.
To my disappointment, the Chocolate Sea Shells were simply not how I remembered them to be, they had a sugar grit to them as if the sugar had not been mixed in properly, and the chocolate did not taste like premium Belgium chocolate. We ate 4 chocolates and put them away, seemingly gone are the days of eating 22 chocolates in about 15 minutes.
The quality of the chocolate has withered away, the inside praline was nothing magical either. I’ve tasted rip off brands of Sea Shells priced at $6 a box in Target that tasted almost on par to the Guylian Sea Shells I tried last week.
The uniqueness and elegance of the Guylian Sea Shell have also gone, no thanks to the cheap rip off brands you find at Target and dollar stores.
These days I’d have a hard time paying more than $9.95 for 22 chocolates given the quality. If the quality was to remain consistent over the last 20 years Guylian Chocolates should be priced at $39 for a box of 22 Sea Shells today.
However, what has actually happened is that the price has stayed the same and the quality of the product has diminished.
I’m really hoping someone from Guylian can answer some of our questions, and turn around what I feel could be a great brand of Chocolate once again.
Filled Belgian Chocolates (Praline 65%)
Ingredients: Sugar, Hazelnuts, Whole Milk Powder, Cocoa Butter, Cocoa Mass, Emulsifier: Soya Lecithin, Natural Vanilla Flavouring. Cocoa Solids: Chocolate 48% min., Milk Chocolate 31% min., White Chocolate 25% min. Milk Solids: Milk Chocolate 23% min., White Chocolate 29% min.
Hazelnuts, Milk, Soy
Allergen may be present
Gluten, Tree Nuts