cohort
/ˈkəʊhɔːt/
definition
Simply a pretentious name for segment.
If the people you are dealing with use the word cohort be cautious of overpricing and the ultimate of Wankittude.
In statistics, marketing and demography, a segment is a group of subjects who share a defining characteristic (typically subjects who experienced a common event in a selected time period, such as birth or graduation).
Author’s Bio
Chet Carter is a Professional Journalist of 25 years but has worked with a range of businesses giving him an in-depth understanding of many different industries.
MARTECH THE CLOWN
This is epic. I know so many wankerish marketing people who use cohort over and over again as if its a technical term. there is nothing tech about marketing, damn douches!!!
SEGMENT MUTHERFUCKERS, SEGMENT!!
The next clown word to look for is MARTECH, so funny Marketing Tech OKAYYY if you say so