Cohort meaning

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Simply a pretentious name for segment.

If the people you are dealing with use the word cohort be cautious of overpricing and the ultimate of Wankittude.

In statistics, marketing and demography, a segment is a group of subjects who share a defining characteristic (typically subjects who experienced a common event in a selected time period, such as birth or graduation).

Author’s Bio
Chet Carter is a Professional Journalist of 25 years but has worked with a range of businesses giving him an in-depth understanding of many different industries.


I'm a product researcher at Product Reviewer. I help fellow Aussie consumers make better buying decisions.

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